Date: Fall 2021 - Spring 2022

Company: Gopuff, Inc.

Website: Gopuff.com

Project: As a Visual Designer for Gopuff, I helped refine and fortify the brand’s recent refresh during a period of rapid growth & change. This included working on email visual redesigns, in-app components, and landing page design.

I also help standardize the brand's digital presence and built United Kingdom app tiles and banners for Gopuff's inaugural international debut.

Date: Spring 2020

Company: Total Wine & More

Website: Totalwine.com

Project: Twice annually, Total Wine & More launches a campaign to promote their exclusive Winery Direct and Spirits Direct products. Since these items are selected by Total Wine's professional wine and spirits buyers, the 2020 campaign sought to incorporate these folks as the outward-facing look of the campaign. The yellow color woven throughout the creative was inspired by and intentionally chosen to correspond with the yellow price tags on store shelves.

Date: Fall – Winter 2019

Company: Total Wine & More

Website: www.totalwine.com/

Project: Total Wine & More release a list of the Top 20 highest selling and most liked wine of the year. We had to create digital assets to increase awareness to the the list as well as drive traffic to the website.

Date: Spring 2020

Company: Total Wine & More

Website: www.totalwine.com/bordeaux

Project: Total Wine & More launched this campaign to introduce 2016 Bordeaux Vintage wine that was set to release this 2019.

Date: Spring 2017

Project: This project was for an Advance Digital Image making class. I was tasked with redesigning any movie poster that I would like. This project incorporated elements of photo manipulation, photo editing, as well as type layout.

Date: Fall 2018

Client: FuelEducation

Website: https://www.fueleducation.com

Company: Silverback Strategies

Info: FuelEducation partners with schools and districts to provide students equitable learning opportunities that are personalized to serve each student’s different interests and learning style, no matter their level.

Problem: FuelEducation wanted to raise more awareness on what they do. They lacked video material to push on social networks.

Solution: We created a unique story to bring awareness to the tools that FuelEducation offers through the means of video production.

Date: Spring 2018

Client: Way To Go, Inc.

Website: http://w2ginc.org/

Info: Way To Go, Inc. believes no low-income working family’s employment opportunities should be compromised by a lack of affordable, dependable, legal, and safe transportation. Without this, these families struggle each day to reach the job or training that could bring them economic security.

Problem: The original logo they were using didn't represent what they were about. They needed something that was easily identifiable and could be used a crossed many different platforms. They also needed a new tagline and branding package.

Solution: I created a new logo and branding guide they could use. I wanted to represent the transportation that they provided by drawing inspiration from many GPS interfaces and iconography. While also showing moving in a better and new "direction" with the arrow.

Date: Winter 2017

Problem: More Americans are drinking alcohol, and a growing number of them are drinking to a point that’s dangerous or harmful.

Solution: I created a mailer that will be sent out to various curated people, with the intention of informing them about the effects of alcoholism on the family dynamic. Inside the mailer will be a poster with statistics on one side, and a graphic on the other. It also includes a card that will offer steps to help someone that is dealing with alcoholism.

There will also be a side campaign called "Drink Less, Live More" that will have billboard and social media ads with it. The hashtag that will be associated with it is '#Don'tBeARoleModel' and that is to get to the consumer by having a level of sarcasm and shock value to it.

Date: Fall 2017

Project: For this, I had to design and produce a 20-second motion graphics video spot for any company of my choosing. I decided to do an ad campaign for Timberland called "Wear to Care".

Problem: Statistically, 40% of kids in low income societies can't afford shoes and because of that some can't attend school.

Solution: For everyone that posts a picture of them wearing Timberland shoes with the hashtag, money or shoes will be donated to help provide children with shoes. Everyone needs shoes, why not give back in style.

Patent Curve is an information searching app that is designed to search for patents and copyrights in a quick, intuitive and easy manner. It uses 3-types of patent and copywrite search engines to better help the user find what they are looking for. The app breaks it down into what the top search is, but also allows you to see all of the search results. 

Process Book

Date: Fall 2018

Client: Mattress Warehouse

Website: sleephappens.com

Company: Silverback Strategies

Info: Mattress Warehouse’s mission is to provide the mattress shopper with a relaxed and educational buying experience that provides the best overall sleep experience with quality products at the best possible price whether in-store or online.

Problem: Less people are coming inside the stores to actually try out the mattresses and take advantage of the sales.

Solution: We created a :17s unskippable Youtube ad that showcased the positive effects of the mattresses, as well as the Labor Day weekend sale.

Date: Fall 2018

Client: MetroVac

Website: https://www.metrovacworld.com

Company: Silverback Strategies

Info: Since 1939, the Metropolitan Vacuum Cleaner Co., Inc. has evolved into a multidivisional corporation. From a small retail store front in the Bronx, NY, rebuilding and selling vacuum cleaners. Metro is now a diversified multi-unit, manufacturing facility, producing amongst other products; Data-Vac Computer Cleaning Systems to Air Force Dog Dryers.

Problem: The original Website was a little old and didn’t generate enough clicks per page. So the client wanted a refresh.

Solution: Redesign the layout of the site to be less disjointed. Created a minimal layout to compliment the addition of more imagery. As well as adding more Call of Action buttons to encourage interaction.

Date: Fall 2018

Client: VA Tire

Website: https://vatire.com

Company: Silverback Strategies

Info: Virginia Tire & Auto is a family owned and operated, full-service repair shop that’s been in business since 1976. For 40 years we have worked hard to provide you with the finest in automotive service and we’ll be here to keep you on the road for another 40 years too.

Problem: Needed more engagement on social channels.

Solution: I created a motion graphic that goes along side a blog post.

Date: Fall 2018

Client: Silverback Strategies

Website: Silverbackstrategies.com

Company: Silverback Strategies